You deliver the value. Someone else holds the data.
Know Your Worth turns Medicare claims into a clear picture of how you perform, how you compare, and what you bring, so you can walk into your next compensation or contract conversation with evidence.
Employers and insurers walk into every negotiation knowing your numbers. Most physicians walk in knowing their paycheck. Four forces are working against you.
Costs are outrunning pay
Medicare’s physician payment rate is lower in 2026 than it was in 2020, while the cost of running a practice keeps rising.1
−33%Medicare physician pay from 2001 to 2025, adjusted for practice-cost inflation2
2020$36.09
2021$34.89
2022$34.61
2023$33.89
2024$33.29
2025$32.35
2026$33.40
Medicare physician conversion factor, dollars per RVU, scale $0–$40. 2026 includes a one-year 2.5% boost.
The stress on PCPs keeps compounding
The country is getting older, and older patients bring more chronic conditions and more complex care. The supply of primary care physicians has stayed flat, so each PCP is responsible for more patients, and sicker ones.
11,400Americans turning 65 every day in 2025, the peak of a 2024–2027 wave3
67.2Primary care physicians per 100,000 people in 2021, down from 68.4 in 20124
Buyers keep getting bigger, and they hold the claims
As care moves from volume to value, the buying power that employers and insurers hold over individual physicians deepens. Fewer, larger employers leave less room to say no.
They also see every claim, code and cost tied to your patients. Physicians rarely see any of it, so the other side defines what “good performance” means.
The rules are changing
CMS aims to have every traditional Medicare beneficiary in an accountable care relationship by 2030.5 In ACOs and alternative payment models, knowing your costs, codes and benchmarks decides who
thrives.
The result: fewer physicians choose primary care, and the ones who do are asked to negotiate without seeing the numbers that set their pay. Salary surveys don’t fix this. They report what people say they earn, not the
value they create.
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Know Your Worth puts the evidence in your hands
We work from actual Medicare claims, the same kind of data payers and employers use, and turn it into a scorecard built for you.
How do I perform?
Your cost, utilization and quality results, measured from the care you actually delivered.
How do I compare?
Side-by-side benchmarks against physicians in your practice, your county, your state and the nation.
What value do I bring?
A clear, defensible story for your employer, your ACO or a payer, grounded in your own results.
Claims, not surveys
Results come from payment claims, not self-reported pay.
Fair to complex panels
Every measure is adjusted for how sick and how complex your patients are.
On your side
Built for the physician, not for the organization that employs or pays you.
Zillow brought pricing transparency to real estate. Know Your Worth brings it to physician value: what you’re worth, and why.
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How your KYW Score is built
Three parts of your performance, adjusted for the patients you care for, then compared with your peers at four levels.
Risk adjustment means a sicker, more complex panel isn’t held against you.The score measures performance, not salary. It is not a pay percentile.
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Inside your scorecard
Population & risk
Who you care for, in context
Your attributed patients, their average risk score, how many live with multiple chronic conditions and how many are dual eligible, each set against your peers.
Know Your Worth · Population & risk
Full page · scroll inside the frame. Sample physician with illustrative data.
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From scorecard to stronger negotiation
Start here
Your custom scorecard
Your KYW Score with population, cost and quality results and peer comparisons, built from your own claims.
Upgrade
Your negotiation story
Turn your results into talking points, a brief or an outreach email
Tailored to your employer, a new offer, your ACO or a payer
Ask questions about the methodology anytime
Expert support
We negotiate with you
An actuary and an experienced operator in your corner
Custom analysis for your contract
Quoted to your situation
See your own numbers.
Get your custom KYW scorecard. Meeting us at AAFP FMX? Ask for a live walkthrough of your results.
